Ridge Merino Appoints Akimbo Communications as Public Relations Agency of Record

Mammoth Lakes, California (August 17, 2026) – Ridge Merino®, the California-based premium Merino wool apparel brand, has named Akimbo Communications its agency of record. Effective immediately, Akimbo will lead Ridge Merino's public relations strategy and media relations efforts across North America.

As Ridge Merino continues to expand its presence in the outdoor and active lifestyle markets, Akimbo will develop integrated communications programs to elevate visibility, strengthen awareness and drive market growth.

“We’re at an exciting point for Ridge Merino, with strong momentum behind the brand and a clear vision for what’s next. As a family-owned company, we remain committed to building great products, staying true to our mountain roots and creating Merino wool apparel that people can rely on wherever their adventures take them. Akimbo is a natural fit for us - they know the outdoor industry and share our passion for authentic storytelling. We see a lot of opportunity ahead, and this partnership will help us build on what we’ve created as Ridge enters its next chapter,” said Jeff Russell, founder and CEO of Ridge Merino.

Designed and rigorously tested in Mammoth Lakes, where alpine peaks, high desert, and deep winter snow converge, Ridge Merino’s versatile four-season collection is built to perform across hiking, backpacking, trail running, climbing, skiing, snowboarding, traveling, and everyday activities.

"We're thrilled to partner with Ridge Merino and support the company's continued growth ," said Kate Gaeir, founder and principal of Akimbo Communications. "Their focus on thoughtful design, natural performance, and responsible materials align perfectly with the outdoor brands we partner with and the values that guide our work. We look forward to introducing more consumers to the unmatched versatility of Merino wool and expanding the company's position within the outdoor and active lifestyle markets."

Ridge Merino joins Akimbo Communications' portfolio of leading outdoor and active lifestyle brands. The Oregon-based agency, with satellite offices in Colorado and Washington, specializes in strategic public relations, brand communications, and marketing support for companies shaping the future of outdoor recreation, sustainability, innovation, and performance.

Media Contact:
Kate Gaeir // Akimbo Communications // kate@akimbopr.com