Brand Director | VP Marketing | Head of Brand | Bilingual EN/ES | AI-Enabled | Cultural Marketing | 15 Years

Texas Tamales Company

Print Ad: This is one of 2 ads we created for the Texas Tamale Company. These ads ran during the holidays and targeted Texans living outside of the state. We developed this ad in both Spanish and English. Best of Show Winner for Print in the 2012 Houston ADDYS.

Axis Pipe & Tube Website

Wrote website content for Axis Pipe and Tube, which produces Oil Country Tubular Goods (OCTG) and Line Pipe products for the energy market, as well as Hollow Structural Sections (HSS) for structural applications and manufactured products.

I build brands that people actually trust. Not just brands that look good in a pitch deck, but brands with a clear point of view, cultural credibility, and the consistency that compounds over time.For 15 years I've led brand and marketing strategy across consumer, B2B, healthcare, and multicultural markets, both at the agency level and directly with major national accounts. I know how to build a brand from zero, protect one under competitive pressure, and take one into a market it hasn't owned yet.What sets me apart:I'm a native bilingual English and Spanish speaker. Not a checkbox. I develop strategy, write copy, run creative reviews, and build community relationships in both languages natively. In Houston and across the U.S., that is not a nice-to-have.I build AI-enabled marketing systems. Certified in Claude AI through Anthropic Education. I use Claude Code and N8N workflow automation to build infrastructure that cuts production timelines 30% and increases campaign output 50%. This is not a talking point. It is a competitive advantage I bring to the work every day.I led brand-to-retail activation for Samsung, drove community campaigns for Uber, built multicultural programs for Procter &amp; Gamble, and created a B2B acquisition channel for voestalpine that the client commissioned for European expansion.Currently Partner and Brand Director at 5+8 Creative, where I've helped grow the agency 84% over five years while managing a multi-client portfolio across consumer, healthcare, and industrial sectors.Clients: Samsung, Uber, Procter &amp; Gamble, NRG Energy, voestalpine, Houston Methodist, Houston Museum of Natural Science, Tyson Foods, Keurig Dr Pepper, Bank of America, Walmart, Shell, Sysco, Fiesta Mart, Maseca, Mission Tortillas, C&amp;D Scrap MetalAwards: 13 Gold ADDYs, Best of Show, Judges Special Award (AAF)

• Led integrated brand strategy across CPG, nonprofit, healthcare, and B2B sectors.
• Directed go-to-market campaigns for Samsung, health systems, and social-impact brands.
• Introduced AI-powered creative tools to reduce production time by 30%.
• Built and managed cross-functional teams for web, social, video, and campaign execution.

Partner + Brand Director

Executive partner and senior marketing leader responsible for brand strategy, P&L, and go-to-market execution across a multi-client portfolio spanning consumer, B2B, nonprofit, lifestyle, and institutional accounts — driving agency revenue growth while building the AI operating infrastructure that now powers the agency's full delivery model. Own integrated brand planning and campaign execution across digital, social, experiential, video, and content — from strategy through in-market activation — for 10+ concurrent client accounts across diverse categories. Lead multicultural and bilingual (EN/ES) marketing programs that build authentic brand equity in Houston's diverse communities and across LATAM markets. Build and manage creator, influencer, and content partner ecosystems — coordinating storytelling that amplifies brand relevance at scale across social and digital platforms. Direct cross-functional teams of up to 15 across strategy, creative, digital, and production, alongside agency partner and vendor networks.

Brand Director

Board Member

Led brand strategy, integrated marketing, and consumer activation for major consumer, lifestyle, and institutional accounts — including Audi, P&G LATAM, NRG Energy, and Houston Methodist — across a nine-year tenure. Developed integrated marketing programs uniting brand strategy, consumer insights, cultural marketing, digital, and media into cohesive campaigns. Led multicultural and bilingual (EN/ES) brand activations across TV, digital, print, and field channels. Championed brand-to-retail programs that drove a 40% improvement in sales funnel conversion, contributing $10M+ in annual pipeline growth. Built and directed multidisciplinary teams across strategy, creative, account, and digital disciplines. Partnered with C-suite stakeholders to develop integrated marketing platforms and campaign strategies.

Vice President Brand Management

•	Oversight of creative and marketing strategy to engage sales, project management, and executive teams to provide and deliver creative, interactive offerings to clients. 
•	Responsible for more than 10 staff including creative director, UX designers, developers, art directors, account managers, media planners and SEO/Social specialists.
•	Manage key accounts and experienced triple digit year after year growth for clients such as: P&G LATAM, Mediacom, Houston Methodist, Mach 3, Audi, Pringles, HAR.com, Gexa Energy, No Label Brewery, Texian Brewing Co Bike Barn and the Houston Museum of Natural Science.
•	Oversee development of packaging and product pricing for breweries new sub brand Off Label brews, and executing new product launch through in-store and event promotions for Texas.
•	Act as  client relationship liaison, handling conflict, planning and execution of integrated communications plans, budgeting and billing, campaign development and production.      
•	Promoted to an executive position due to exceptional marketing, client relations and strategic forecasting abilities; developed marketing plans that increased revenues by 500%.
•	Achieved net margins of over 50% throughout operating history.
•	Utilized brand identification to increase client retention and increase revenues by 1 million in repeat business
•	Created guiding principles to increase marketing and operations efficiency. 
•	Drive business profitability by increasing visitors to websites, improving conversion rates, and managing margin performance.

Brand Management + Partner

•	Oversight of creative and marketing strategy to engage sales, project management, and executive teams to provide and deliver creative, interactive offerings to clients. 
•	Responsible for more than 10 staff including creative director, UX designers, developers, art directors, account managers, media planners and SEO/Social specialists.
•	Manage key accounts and experienced triple digit year after year growth for clients such as: P&G LATAM, Mediacom, Houston Methodist, Mach 3, Audi, Pringles, HAR.com, Gexa Energy, No Label Brewery, Texian Brewing Co Bike Barn and the Houston Museum of Natural Science.
•	Oversee development of packaging and product pricing for breweries new sub brand Off Label brews, and executing new product launch through in-store and event promotions for Texas.
•	Act as  client relationship liaison, handling conflict, planning and execution of integrated communications plans, budgeting and billing, campaign development and production.      
•	Promoted to an executive position due to exceptional marketing, client relations and strategic forecasting abilities; developed marketing plans that increased revenues by 500%.
•	Achieved net margins of over 50% throughout operating history.
•	Utilized brand identification to increase client retention and increase revenues by 1 million in repeat business
•	Created a distinct stratagem and guiding principles to increase marketing and operations efficiency. 
•	Drive business profitability by increasing visitors to websites, improving conversion rates, and managing margin performance.

Account Director - New Media

•	Chosen for key role on new business team with wins of Dr. Pepper Snapple Group and Wal­Mart accounts.    
•	Supervised a group of  up to 5 account coordinators and account executives.    
•	Led development of a new integrated advertising campaign targeting bicultural teens, generating 11.2% incremental lift in Hispanic sales. 
•	Created report templates implemented agency wide, including: Bank of America, 
Tyson Foods, Dr. Pepper, 7UP, Squirt, Sunkist, Shell and Wal-Mart.
•	Managed added value programs, promotional events and promotional campaigns for Bank of America, 7Up and Tyson Foods.   
•	Planned strategic development and monitoring of annual scopes of work for agency’s clients.
•	Led development of overarching brand strategies and promotional programs for Tyson Foods and DPSG. 
•	Managed Hispanic consumer segmentation research for Tyson Foods and oversaw marketing and communication plan for new product launch.

Senior Account Executive

• Lead new product development team for the creation of Tyson Foods new line of Hispanic style cuts
• Managed all added value programs as well as Grass Roots events for Bank of America and Tyson Foods
• Developed and directed communication program for Tyson’s U.S. Hispanic Fresh Chicken efforts
• Wrote creative briefs for all new client initiatives 
• Implemented and optimized online plans that produced 48 million impressions for Tyson’s launch of their Spanish language site
• Created hard cost and hours reports implemented agency wide
• Supervised a group of 4-5 account coordinators/AEs on all new projects
• Lead yearly competitive analysis for Tyson and Bank of America
• Provided Creative input for new business initiatives 
• Maintained weekly status reports
• Agency liaison with GM and AA agencies

Account Executive

• Coordinated broadcast and print production efforts for several of the agencies clients
• Managed hours and hard cost budgets for all client project
• Created year long timelines for production and planning for account team
• Assured estimates and POs came within job budgets

Project Coordinator

Coordinated broadcast and print production efforts for major client accounts, including Shell Credit Card, Shell Retail, and the national Shell Co-op program.
	•	Managed budgets for both internal hours and external hard costs to ensure projects stayed within scope and aligned with client expectations.
	•	Developed and maintained annual production and planning timelines to support the broader account team’s initiatives.
	•	Reviewed estimates and purchase orders to verify alignment with approved budgets.
	•	Acted as day-to-day support for the Shell account, providing logistical coordination and ensuring creative deadlines were met.
	•	Led coordination of the Co-op program, helping local Shell retailers activate marketing efforts within brand guidelines.

Account Coordinator

Managed weekly replenishment of book inventory of Sam’s Club Puerto Rico account
 • Assisted in collecting and selling Co-Op for store placement and Bookpage advertising 
 • Contributed through product selection, development, sourcing, pricing and margin control
 • Designed and produced in store promotional materials for Sam's Club Puerto Rico
 • Developed and designed sales pitch presentations to new clients

Assistant Buyer

David Malamud is a Brand Director at 5 + 8 in Houston, Texas. View their experience, skills and work history on Malakye — the professional network for…

David Malamud — Brand Director at 5 + 8 — Houston, Texas

David Malamud

Skills

Interests

Industries

Education history

University of Alabama

Colegio Americano de Guatemala

The University of Alabama