Designed all web projects from scratch using Figma, including wireframes, prototypes, and final high-fidelity mockups. Built responsive, user-centered interfaces by developing complete design systems in Figma, ensuring visual consistency across all pages and components. Managed end-to-end email marketing campaigns using Klaviyo, including list segmentation, A/B testing, and performance analysis. Built and optimized automated Klaviyo email flows (welcome series, abandoned cart, post-purchase) to increase customer retention and drive revenue. Designed branded email templates in Klaviyo aligned with web design standards for a cohesive brand experience