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Art Director | Senior Graphic Designer | Brand Identity, Ecommerce & Digital Campaigns | Outdoor & Lifestyle Brands

Digital & Media

Accomplished creative professional with 15 plus years of extensive experience leading art/creative direction strategy. Demonstrated ability to lead projects from development to execution, maximizing delivery performance on schedule and within budget. Performance-driven professional with strong business acumen and strategic thinking, champion of implementation of customer-centric best practices.

My areas of expertise include:
• Art Direction
• Creative Direction
• Graphic Design
• Creative Services
• Brand Strategy
• Social Media Strategy
• Content Direction
• Web Art Direction
• Marketing
• Digital Marketing
• Photography
• Digital Imaging

• Work with clients on a creative audit to elevate innovation and establish a unified brand
understanding and company voice.
• Conceptualize campaign vision, harnessing original graphics, copy, website content, social
media, and other marketing materials.
• Develop creative briefs based on ideas from brainstorming sessions, with direction,
schedules, and deliverables for the client.
• Obtain client approval of final layouts, storyboards, and illustrations; encourage clients to
provide feedback; and respond to internal commentary and requests.

Art Director

• Develop, coordinate, implement and oversee all aspects of the marketing and communication plan including marketing, advertising, public relations, branding, strategic messaging, website development, trade shows and pro-staff management. 
• Develop comprehensive marketing execution plan to achieve financial goals and objectives.
• Evaluate, manage, and collaborate with team to develop marketing materials and brand assets.
• Develop and maintain a strong and consistent brand across multiple channels.
• Create integrated brand campaigns (print and digital) to increase brand awareness.
• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective.
• Research competitors to stay current with similar products on the market.
• Accountability for all Striker website and all online marketing initiatives including but not limited to: PPC, Email, Content Marketing, Social media marketing and partnerships.
• Create product launch plans for Striker products in coordination with product development and sales team.
• Manage our team of prostaff and touring anglers.
• Execute growth plans while managing a budget in a dynamic and growing team.

Head of Creative & Marketing

Responsible for delivering effective, aesthetic, on-brand, and on-strategy creative for websites, web pages, email promotional creative, email templates, social media graphics, and banner ads. Also provide in-house creative support for Marucci, Victus, and Lizard Skins' marketing initiatives and brand campaigns.

Creative Lead | Digital

• Increased online visibility and sales via Klaviyo channel by 61% (November 2021 finished at
   $190k to November 2022 finishing at $304k)
• Oversee the overall look and vibe of the company to keep the cohesiveness that is needed
   all across the board. Direct touch on all print, digital, eCommerce, and anything visual for
   Fix It Sticks.
• Conceptualize and execute design for web, print, sales, and trade show materials.
• Digital asset organization
• Maintain brand guidelines across multiple channels
• Manage creative sales communication
• Support the design team with instructions, packaging, and soft goods solutions

Freelance Art Director

Responsible for managing the graphic design department, ensuring work standards, production, productivity, quality and customer service standards are met. Also responsible for training, assigning, and coaching the art team of Game One Sports. Enhancing the graphic design department and company reputation by accepting ownership for accomplishing new and different requests and techniques.

Production Art Director

• Developed and designed visual marketing programs across print and digital, created engaging collaterals, and maximized customer emotional response.
• Collaborated with product development as well as marketing staff, and led a cross-functional team of graphic designers, copywriters, social media experts,photographers, videographers, and project managers.
• Recipient of 200 Best Advertising Photography award for outstanding creative direction of Silver Wave photoshoot.
• Grew YOY revenue and sessions by respectively 192% and 58% in 2018.
• Generated overall increase in email list as well as 8% growth in email revenue.
• Increased DTC revenue from $700K in 2018 to over $4M in 2020.
• Delivered 2.27% conversion rate in 2020.
• Recipient of 200 Best Advertising Photography award for outstanding creative direction of Silver Wave photoshoot.
• Grew YoY revenue and sessions by respectively 192% and 58% in 2018.
• Generated 6,366% increase in email list as well as 8% growth in email revenue % of total DTC revenue.
• Increased revenue from $700K in 2018 to over $4M in 2020.
• Delivered a 2.27% conversion rate in 2020.

Creative Director

• Art directed and designed visual campaigns, steered marketing, and creative direction
  operations, carried out PR duties, and administered advertising budget of $1.2 million.
• Managed ad placement across all media publications and ensured alignment with brand and
  productions standards of the resort.
• Won multiple advertising awards such as Condé Nast Traveler 2018 Readers' Choice Award –
  #1 in Top 10 Hotels in Hawaii, TripAdvisor Certificate of Excellence 2018.

Marketing / Creative Manager

• Art directed online magazine and oversaw all aspects of projects from ideation to execution.
• Headed creative direction across all online services and programs, mentored team members,
  and fostered a collaborative environment with account, strategy, and copywriter teams.
• Managed pitching / proposal process and directed creation of concepts for projects / campaigns.
• Established creative programs and design concepts, ensuring achievement of quality standards
  and business objectives.

• Created marketing materials including print ads, web banners, catalog pages, email blasts,
  and packaging.
• Formulated marketing strategies and improved sell-in / sell-through of apparel lines
  (AFTCO & Guy Harvey).
• Spearheaded global planning and execution of trade shows (I-Cast, ASR, and Outdoor
  Retailer), managed booth, and liaised with prospects as well as customers.
• Successfully delivered solutions to all creative and marketing needs across three
  umbrella brands.

Marketing Creative Director

Digital Marketing Manager

Richard Pata is an Art Director at RP CREATIVE in Poulsbo, Washington, Washington.

Richard Pata — Art Director at RP CREATIVE

Richard Pata

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