Delta Mu Delta International Honors Society

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eCommerce & Digital Operations Architect | Advertising Solutions | Action Sports Publication | Restaurant Operator | D.B.A. Candidate

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Strategic marketing professional with 16 years experience in quantitative & qualitative analysis, reporting and media driven business development. Leadership roles include monetization of concept software and new operational models with an emphasis on contemporary, sustainable business in eCommerce, social media/publication, digital marketing/advertising & business management.

I am a passionate cycling industry professional; driven to create content, utilize eCommerce solutions to grow the industry, & connect industry professionals with participants using social platforms. 

Restaurant Management Experience:

Wildman's Pizza Party, Long Beach CA: 6/15 - current
Prime Pizza, Los Angeles CA: 11/24 - current
The Ria Pizzeria, Huntington Beach CA: 5/22-12/24
Philly's Best, Lake Forrest CA: 2/22-9/22
TJ's Woodfire Pizza, San Clemente CA: 6/19-5/22
Papa Murphy's, Costa Mesa CA: 1/16-3/19
Papa Murphy's, Dana Point CA: 9/09-9/12

Specialties: 

Doctorate of Business Administration Candidate, Masters of Business Administration
Project Management
Ad Driven Publication 
Content Creation
eCommerce Solutions 
Warehouse Management
Amazon Seller Central
Business Analytics
Financial Models & Budgets
Forecasting
Restaurant Operations, Pizzailo
Brand Ambassador

●	Implemented strategy and best practices for a $750k annual advertising budget. 
●	Managed advertising strategies on Amazon Seller Central Campaign Manager, including A+ Content, Brand Registry, & Shopify store with $15M annual sales and a catalogue including 34k SKUs. 
●	Oversaw website traffic driven by Google Ads Performance Max campaigns, custom ads for asset groups, audience signals & detailed demographics with an average RoAS 2000%, CPC $0.45.
●	Analyzed ad budgets using Optymzr PPC Management software to automate performance metrics to achieve 180% decrease in spend YoY.

Director eCommerce

●	Leading project manager in global eCommerce supply chain, featuring a monthly subscription service for action sports athletes in mountain biking and motocross, annual revenue of $1.2M per year with 2,000 monthly members. 
●	Directed development of subscription services included budgeting, marketing CRM, website development, managing shipping partners and 3PL, managing warehouse staff, and supervision of development team. 
●	Advertising and analytical duties included 3 publications; websites generated a combined 15M monthly page views and hosted $2M in annual ad revenue, $800k affiliate revenue.

Director of Operations

●	Development of new programming for reporting based off Market Vision and Datavision software. 
●	Utilized data driven analytics to support sales team and maximize pricing based off daily forecasting to assist hotel operations, $10M per year from reservations.
●	Earned the Employee of the Quarter, 2nd Quarter 2013 for taking on training and development of new staff members - The Resort at Pelican Hill Golf Operations. 

Revenue Manager

●	Implemented a national marketing campaign to raise traffic to website, exceeding 200%. 
●	Created a competitive pricing strategy, increasing sales over 100% year over year. 
●	Managed global network consisting of 50 photographers and 80 distribution agencies.

Financial Manager, Marketing Consultant, Data Analysis

William Morris is an eCommerce & Digital Operations Architect at Dreamruns in Long Beach, California, CA.

William Morris

William Morris

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