Wordpress Specialist and Digital Marketing ($45K - $60K)

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Are you ready to join a kickass team that’s transforming the tool industry? We&#39;re a niche shipping case and tool distributor, specializing in custom tool kits for the discerning craftsman. With a passionate customer base spanning the USA and internationally, we’re more than just a business, we’re a community of like-minded individuals who share common values and goals.  As a growing small business, we move quickly, wear multiple hats, and value individuals who take ownership, solve problems, and contribute ideas. If you’re a creative dynamo with a love for marketing and website management, we want you to be part of our journey. Position: Wordpress Specialist and Digital MarketingLocation: Gunbarrel, COJob Type: Full-TimeBenefits: ·  401(k) Matching·  Paid Health Insurance·  Dental and Vision Insurance Available·  Paid Time Off·  Four Day Work WeekAbout the RoleTecra Tools is seeking a motivated and creative Wordpress Specialist and Digital Marketing Manager to manage our digital presence and support our continued growth. This position combines website management, digital marketing, content creation, social media management, email marketing, and brand support. The ideal candidate is equally comfortable updating website products, creating social media content, writing marketing copy, and analyzing campaign performance. This role requires creativity, organization, initiative, and the ability to manage multiple projects simultaneously. Your goal? To build a badass brand that stands out in the crowded tool market. Key ResponsibilitiesWebsite Management &amp; E-Commerce<ul><li>Maintain and update the company website.</li><li>Create and update product pages, categories, pricing, specifications, and images.</li><li>Develop landing pages for promotions, product launches, and campaigns.</li><li>Ensure website content remains accurate and current.</li><li>Improve website functionality, user experience, and mobile responsiveness.</li><li>Coordinate product updates with internal teams.</li></ul>Digital Marketing<ul><li>Assist in planning and executing digital marketing campaigns.</li><li>Support promotional initiatives, product launches, and seasonal campaigns.</li><li>Maintain consistent branding and messaging across all digital platforms.</li><li>Develop marketing materials to support sales initiatives.</li></ul>Content Creation<ul><li>Write product descriptions, website copy, email campaigns, blog content, and promotional materials.</li><li>Produce content that supports both SEO and brand awareness goals.</li><li>Create compelling messaging that communicates the value of Tecra Tools products and services.</li></ul>Search Engine Optimization (SEO/AEO)<ul><li>Optimize website pages and product listings for search engines.</li><li>Conduct keyword research and implement SEO/AEO best practices.</li><li>Monitor website rankings and recommend improvements.</li></ul>Email Marketing<ul><li>Develop and distribute email campaigns, newsletters, and promotional announcements.</li><li>Maintain email marketing lists and templates.</li><li>Analyze campaign performance and improve engagement.</li></ul>Social Media Management<ul><li>Manage company social media accounts, including Instagram, TikTok, LinkedIn, and Facebook.</li><li>Develop and maintain a content calendar.</li><li>Create, schedule, and publish content across all platforms.</li><li>Maintain a minimum posting schedule of two posts per week on each platform, including at least one video-based post.</li><li>Capture product, employee, and behind-the-scenes content.</li><li>Monitor engagement, respond to comments and messages as appropriate, and help grow the company&#39;s online presence.</li><li>Collaborate with management to ensure consistency in branding, promotions, and messaging.</li></ul>Analytics &amp; Reporting<ul><li>Monitor website traffic, social media performance, and marketing metrics.</li><li>Generate reports and provide recommendations for improvement.</li><li>Track campaign performance and return on investment.</li></ul> Qualifications<ul><li> 4+ years of experience in digital marketing, website management, social media, or related fields.</li><li>Experience managing websites using platforms such as WordPress or WooCommerce.</li><li>Knowledge of social media platforms and content creation.</li><li>Familiarity with SEO principles and digital marketing best practices.</li><li>Strong written communication skills.</li><li>Proficiency with Canva, Adobe Creative Suite, or similar design software is preferred.</li><li>Experience with email marketing platforms is a plus.</li><li>Photography, video editing, or content creation experience is highly desirable.</li><li>Passion for Tools: A genuine interest in tools, craftsmanship, and the DIY community. Knowledge of the tool industry is a major plus.</li></ul><ul><li>Self-Starter: Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.</li></ul><ul><li>Team Player: Collaborative mindset with a willingness to pitch in and support the team.</li></ul> What We Offer<ul><li>Dynamic Environment: Join a passionate team of like-minded individuals who are dedicated to our craft.</li><li>Growth Opportunities: Opportunity to grow with a niche company that values innovation and creativity.</li><li>Work-Life Balance: Generous paid time off, including vacation days, sick leave, holidays and a four-day work week to ensure you have time to recharge.</li><li>Competitive Compensation: A competitive salary and benefits package to reward your hard work and dedication.</li></ul> How to ApplyIf you’re ready to bring your A-game and help us build an unforgettable brand, we want to hear from you! Send your resume, portfolio, and a brief cover letter explaining why you’re the perfect fit for this role to talia@tecratools.com. Join us in shaping the future of custom tool kits and making our mark in the tool industry. Let’s build something amazing together!  Equal Opportunity EmployerWe’re an equal opportunity employer and welcome applicants from all backgrounds to apply. We believe in creating a diverse and inclusive workplace where everyone can thrive.

We deliver custom tool kits that save time, reduce costs, and simplify operations. One call, one part number, and your technicians are ready to work.

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