Andres Lugo

• Built and monetized a typography-driven brand and product ecosystem, generating $22K+ in revenue and 9M+ product views across digital platforms • Created 20+ original typefaces used in global sports and apparel campaigns, including: • Football Association of Ireland (2023 FIFA Women’s World Cup kit & brand font) • Volkswagen (2022 US Soccer campaign) • New Balance (2018 Costa Rica World Cup kit) • Wilson Sporting Goods • NBC Sports • All Elite Wrestling (All Out Event) • Achieved top-ranking product status (#1) on Creative Market and featured across multiple design platform and font bundles • Founded and developed Southern Kingdom apparel, leading all aspects of brand identity, apparel design, and product development from concept to production • Designed and launched apparel collections featuring custom typography, illustration, and repeat pattern systems for scalable product lines • Built and optimized a Shopify eCommerce experience, integrating brand storytelling, merchandising, and conversion-focused design • Directed creative for product photography, campaign visuals, and social media content to establish a cohesive brand presence • Produced retail-ready apparel and footwear designs • Designed logo and merchandise / apparel for a large-scale rock music festival (Shiprocked 2024-25) and improved sales by 30% • Applied AI tools (ChatGPT, Gemini) to enhance creative workflows, ideation, and content production • Maintained knowledge of apparel production methods, including screen printing, embroidery, DTG/DTF, dye sublimation, and all-over print

• Led design for an award-winning B2B catalog and D2C catalog, contributing to over $2M in revenue (2025) • Directed creative for Black Friday web experience, achieving a single-day revenue record in company history (2022) • Led end-to-end design, vendor coordination, and execution for a warehouse sale generating $654K in revenue • Designed and deployed multi-channel campaigns (print, digital, and Gannett media), expanding reach into new national markets • Optimized customer lifecycle by redesigning the Order Status experience, significantly reducing support volume and increasing retention. • Built and contributed to an ADA-compliant design system, improving usability and increasing CVR • Created a typeface family of 125+ icons and scalable UI assets as part of a unified design system • Developed and implemented email design system, increasing engagement and conversion opportunities • Established web style guide during Shopify migration, ensuring brand consistency and scalability • Led onboarding and mentorship of new designers, contributing to team growth and knowledge sharing • Designed logotypes and visual identities for new product lines • Developed large-scale environmental and event graphics, including stadium LED and signage for Big 12 Basketball Championship sponsorship • Supported brand evolution through new packaging systems, unboxing experiences, and sales collateral • Collaborated cross-functionally across marketing, product, eComm, sales and operations to deliver cohesive brand experiences. • Contributed to product research and competitive analysis to inform design direction • Leveraged AI-driven workflows (Gemini, ChatGPT) to accelerate ideation and content production, reducing turnaround time while maintaining premium brand standards • Reduced video production timelines from weeks to days by integrating AI-assisted motion and content workflows. • Engineered high-conversion visual assets for Amazon and Costco marketplaces, directly supporting Sponsored Product campaigns that achieved a 25% ACOS and SPV campaigns for core product lines (Loungers/Side Tables) generating over $11,300 in sales with a 2% CVR. • Led implementation of Replo for the Halo Firepit, creating a modular landing page system that aligned paid media creative with Shopify and improved overall brand consistency and responsiveness.

Improve the quality of design for all organizational and ministry touchpoints in collaboration with the creative team. Lead the redesign of the entire website using Figma and working collaboratively with other teams. Disciplines: Graphic Design, Art Direction, UX/UI, Analytics, Illustration, Visual ID, Social Media, Apparel Design, Type & Lettering, Web Design, Innovation, Training and Trend Research Impact: Enhanced the visual branding of OHC while creating a system that is easy to use and duplicate. Built up and mentored teammates and interns. Developed a more user-friendly web design to solve a frequent set of user frustrations. Set up OHC’s online merch store and designed custom apparel and gear for purchase.

Support small business owners’ marketing and branding efforts in one-on-one design sessions. Edit and color correct photography as needed. Grow the AMP brand by creating outdoor and social media marketing campaigns.

Design and clean up ads for print. Streamline file organization and prepress process. Interface directly with customers for project approval.

Lead organization through the process of an entire rebrand. Built a simple but effective visual system that could be replicated by lesser trained. Taught and trained others to help carry the workload.