Digital Commerce Coordinator ($60K - $65K)

Seirus’ Purpose: Innovating for a more inclusive and sustainable outdoors, filled with transformative experiences.

Have the chance to be a part of a company that cares about each other, the outdoor community, and our effect on the world. Take advantage of this opportunity to be a part of one of our internal teams promoting our purpose and values. Our internal teams focus on improving company culture, outreach round-up, partner and consumer engagement, and sustainability.

About Seirus: Since 1978, members of the Seirus Team have been developing innovative proprietary technologies and products that have enabled us to be a leader in outdoor essentials. Seirus fosters a culture where commitment to excellence in product innovation, quality, and customer service permeates all we do. We endeavor to deliver the best products to enable all outdoor enthusiasts to enjoy the highest level of comfort and performance in any weather. The research and development processes never end at Seirus, as we continue to search out and use the very best materials and workmanship. We also seek to employ the most dedicated and enthusiastic employees to grow the Seirus team.

Seirus fosters a culture of inclusivity and diversity, while always looking to expand our company culture in every aspect. We welcome all people from every walk of life!

What we’re looking for: Seirus is looking to welcome a detail-oriented, highly organized professional with a passion for outdoor lifestyle and a strong understanding of digital commerce and seasonal sales. The ideal candidate combines strategic thinking with hands-on execution to support our performance-driven brand.

This person will manage online sales, product listings, and digital marketing initiatives to drive traffic and revenue across Shopify and Amazon. Responsibilities include optimizing the user experience, analyzing customer data, managing inventory, supporting SEO and paid advertising efforts, and overseeing email marketing systems.

The successful candidate will have experience collaborating with product, sales, and creative teams, using performance data to identify opportunities and adapt quickly in a fast-paced, seasonal environment. They should also understand how to deliver compelling brand stories across multiple channels to engage a broad customer base.

Job Overview: The Digital Commerce Coordinator will manage and optimize Seirus’ online presence across our website and Amazon marketplace. This newly created role is responsible for day-to-day eCommerce operations, driving traffic, increasing conversion rates, and ensuring product listings are optimized for visibility and sales.

We are seeking a candidate with hands-on experience managing a branded eCommerce site and Amazon storefront who is analytical, detail-oriented, and growth-focused. The role requires close collaboration with creative, customer service, product, sales, and executive teams to deliver consistent brand experiences that support business objectives.

The ideal candidate is organized, proactive, and comfortable managing multiple projects while maintaining attention to detail and brand integrity. Seirus offers a collaborative culture built around a shared passion for the outdoors.

This position reports to Danica Carey (Director of Marketing Operations).

Position Specifics: Please recognize this position includes specialized operational and technical responsibilities, including computer-intensive & systems-driven work. Highly analytical role with seasonally driven planning (Managing sales objectives around peak winter and outdoor retail seasons, including product launch timelines, inventory alignment, and advertising campaigns). Requires both strategic coordination and day-to-day execution across brand initiatives. The role would involve owning the development and rollout of seasonal platform updates and product launches—particularly tied to winter and summer product launches—ensuring timelines, budgets, and deliverables stay on track. This person would coordinate closely with internal teams (creative, product, sales, and customer service) and external partners (retailers, agencies, and distributors) to maintain consistent brand integrity across all touchpoints, including digital campaigns and ecommerce sites.

They would also be responsible for the daily management and optimization of Seirus’ eCommerce channels, including Shopify and Amazon. This role oversees product listings, inventory accuracy, promotional execution, and digital merchandising while supporting SEO, paid media, and email marketing initiatives. Working closely with product, sales, creative, and customer service teams, the coordinator helps ensure a seamless customer experience, consistent brand presentation, and strong online sales performance. The position requires a combination of analytical thinking and hands-on execution, using performance data to identify opportunities, improve conversion rates, and support growth in a fast-paced, seasonal business environment. Additional specifics may include supporting industry/trade online sales efforts, helping execute retailer-specific programs, and managing influencer or ambassador digital promotion integrations. The specific day-to-day duties may include but are not limited to:

Website Management and Product Listings:

• Through Shopify, manage and maximize the company website to deliver against eCommerce revenue goals
• Ensure ADA and Legal compliance

Amazon Store Management

• Oversee day-to-day operations of the Amazon storefront

Order Management, Fulfillment & Customer Service

• Monitor product reviews and ratings, and be proactive to maintain a positive brand reputation

Digital Marketing Support

• Guide management of SEO and paid advertising
• Optimize the website for SEO to improve organic traffic and increase sales
• Execution of digital marketing campaigns, including email marketing, social media ads, google shopping and online ads
• Track and report on campaign performance, and propose suggestions for optimization
• Coordination of promotions, sales events, and seasonal launches

Data Analysis & Reporting

• Analyze sales data, trends and performance reports to identify opportunities for improvement
• Provide insights into product performance, competitive landscape and consumer behavior
• Create and deliver monthly executive reports on aligned KPIs

Job Requirements:

• Proficiency of Shopify e-Commerce platform
• Proficient in Microsoft Office Suite, Google Analytics, Amazon Seller Central reports, and other web analytics tools
• Proficiency with SEO, digital advertising strategies, and e-commerce best practices
• Excellent attention to detail
• Ability to analyze campaign performance data and translate insights into actionable recommendations.
• Highly organized, detail-oriented, and capable of maintaining brand consistency across all touchpoints.
• High Emotional Intelligence. Able to build effective relationships with many personalities and roles. Build trust among internal and external teams for effective leadership, joint goal setting, accountability and collaboration.
• Authorized to work in the US.
• Punctual to job and meetings.
• Open communicator/transparent.
• Reliable and trustworthy.
• Excellent verbal and written communication skills in English. Fluency in one or more additional languages is advantageous.
• Excellent interpersonal skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to function well in a high-paced and at times high-stress environment.

Physical Requirements:

• Primarily office-based and computer-intensive role
• Extended screen time and data analysis required daily
• Ability to manage multiple deadlines and shifting priorities
• Occasional travel for trade shows, retail meetings, or industry events

What you will learn:

• Hands-on management of Shopify and Amazon eCommerce platforms.
• Digital merchandising strategies that drive traffic, conversion, and revenue growth.
• Best practices for product listing optimization, SEO, and marketplace management.
• Inventory planning and forecasting within a seasonal consumer goods business.
• Performance marketing fundamentals, including paid advertising and email marketing execution.
• Data analysis techniques used to evaluate customer behavior, campaign effectiveness, and site performance.
• Cross-functional collaboration with product development, sales, creative, customer service, and executive teams.
• Brand storytelling and content distribution across multiple digital channels.
• Customer experience optimization and conversion rate improvement strategies.
• eCommerce reporting, KPI tracking, and business performance analysis.
• The unique dynamics of the outdoor industry, including seasonal sales cycles and specialty retail distribution.
• How to balance strategic initiatives with day-to-day operational execution in a growing consumer brand.
• Advanced project management skills, including balancing multiple campaigns with overlapping deadlines.
• How to align ecommerce initiatives with product development cycles and retail timelines.
• Hands-on experience with trade marketing and retailer-specific campaign execution.
• Stronger analytical skills, using performance data to optimize campaigns and inform strategy.
• Best practices for managing creative assets, including photo, video, and copy across channels.
• Experience working with external partners such as agencies, influencers, and retail buyers.
• Greater understanding of customer behavior and seasonal purchasing trends in the outdoor industry.
• How to maintain brand consistency across diverse channels, from digital to in-store environments.
• Improved leadership and ownership skills.

What you can expect from management:

• Clear direction on brand positioning, seasonal priorities, and overall digital strategy
• Defined goals and KPIs to measure campaign success and individual performance.
• Regular feedback to support growth and development.
• Access to necessary tools, budgets, and resources to execute effectively.
• Cross-functional alignment support, helping coordinate with product, sales, and creative teams.
• Opportunities to contribute ideas and have a voice in campaign planning and brand initiatives
• Professional development opportunities, such as training, industry events, or skill-building programs.
• Transparent communication around company objectives, timelines, and shifting priorities.
• Support in workload prioritization, especially during peak seasonal campaigns.
• Trust and autonomy to manage projects while still providing guidance when needed.
• Constructive Feedback & Accountability.
• Clarity.
• Resources.
• Collaboration.
• Executive Trust.
• Honesty.
• Empathy.
• Accountability.
• Transparency.
• Inclusivity.
• Fairness.
• Respect.
• Encouragement and motivation.
• Strong communication, listening, and interpersonal skills.
• Robust training and support where needed. This may include but is not limited to company policies/procedures, company culture, responsibilities or tasks, workload prioritizing, etc.
• Open communication and an ability to receive feedback constructively.
• Collaboration and an ability to troubleshoot issues and work towards a solution.
• Employee recognition and feedback.
• Detailed and consistent performance reviews.

Benefits:

• Competitive Compensation
• Excellent Health benefits including:
• Medical (HMO, PPO, & HSA plans - HMO plans covered 100% by employer for employees only)
• Dental (HMO & PPO plans - HMO plans covered 100% by employer for employees)
• Vision
• Life Insurance (Employer covers 100% at 25k)
• Voluntary Life Insurance
• Profit Sharing (SEP IRA)
• LA Fitness Gym Membership

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance