Social Media Creator / Manager ($70K-$120K)

Heat Wave Visual is growing, and we are seeking people to be focused on driving social growth. We are looking for strong organic social creators and managers with deep experience in developing social audiences and engagement across key social platforms. This includes expertise in engagement via DMs and comments, content creation, copywriting, UGC/talent/influencer management, and organic content development (e.g., memes, short-video, etc.). We are flexible on how these responsibilities are structured depending on the unique strengths of the candidates we find.

Social Media Strategy & Content Planning

• Own and manage organic social strategy and daily execution across Instagram, Facebook, TikTok, YouTube, Threads, and emerging platforms

• Develop and execute a content calendar aligned with product drops, athlete partnerships, influencer campaigns, and key brand moments

• Monitor trends, audio, and platform updates to keep content fresh and competitive

• Analyze performance metrics and optimize for engagement, reach, and conversions

• Maintain a 1–2 month content buffer

• Execute daily engagement blocks (start/end of day) on tagged posts and within the broader community

• Manage the reposting strategy for high-performance Reels (100K+ views)

Copywriting & Messaging (Organic, Paid, Email, SMS)

• Write compelling organic social captions that drive engagement and maintain consistent brand voice

• Develop high-converting paid ad copy for Meta, TikTok, YouTube, and emerging platforms

• Draft email and SMS campaigns for key product releases

• Elevate all copy with the unique, humorous, and authentic Heat Wave voice, ensuring continuity across content series
  

Creator, Influencer & UGC Management

• Assist the team with inbound and outbound athlete, influencer, and creator relationships

• Coordinate content deliverables, timelines, usage rights, and performance reporting

• Source, curate, and deploy User-Generated Content (UGC) for organic and paid social campaigns

• Ensure rigorous brand alignment across all creator-produced content

Community Engagement & Social Listening

• Ensure timely response to stories, comments, customer questions, and DMs across key social channels (including potential evening/weekend coverage)

• Engage with genuine comments, particularly regarding product, in a way that builds customer loyalty and impresses the audience

• Maintain the distinct Heat Wave brand voice in all DMs and responses

• Identify opportunities for new partnerships, athlete relations, and creator scouting through daily DMs and comments

• Surface content opportunities from community conversations (e.g., transforming a great comment or DM into a video concept)

• Flag product issues or negative feedback to the internal team to ensure holistic resolution

Content Creation: Shooting

• Capture high-quality, authentic iPhone-based product content

• Manage end-to-end editing, captioning, and publishing workflows for assigned content assets

• Create original memes and reactive content that align with current trends and the brand voice

• Monitor and remix content from other relevant sources, athletes, and creators to maintain a consistent content flow
  

Work Environment

• Required On-Site: Full-time presence at our Gilroy, CA fulfilment facility or San Marcos, CA office; additionally, the position requires travel and on-site presence for social media events and content shoots

• Ability to work in a fast-paced environment

Benefits

Upon completion of a 90-day introductory period, eligible for the following benefits:

• 100% employer-paid health insurance through Kaiser Permanente

• Optional dental and vision coverage through Blue Shield of California

• 15 days of paid time off (PTO), accrued on a pro-rata basis

• Paid Holidays as observed by the company
  

After one year of continuous employment:

• Eligible to participate in 401(k) matching contribution program
  

Compensation:

• $70K-$120K Base Salary (dependent on role and experience)

• Quarterly Bonus Potential (dependent on company and department performance)
  

To Apply: Email your cover letter and resume to jobs@heatwavevisual.com